Testimonials
I appreciate KGC’s bulletin board methodology due to the level of interaction I see from respondents and the ability to keep them involved over a period of time. Our partnership with KGC allows us to gather detailed feedback on issues important to my team, allowing us to make decisions on…
"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest…
Qualitative Healthcare Marketing Research
KGC has specialized exclusively in qualitative healthcare marketing research for over a decade. Our mission has always been the same: to provide high quality, high value insights that help clients make more informed marketing decisions for a competitive advantage.
We offer expertise that spans healthcare – Pharmaceuticals, Medical Devices, Diagnostics, Biotech, Hospitals, Managed Care, and more. Our qualitative research consultants combine years of experience with creative thinking to provide crucial insights on your product, brand, or company.
We fuse proven methods with cutting-edge techniques to better understand your customers’ opinions, perceptions, beliefs, and attitudes. KGC is a leader in utilizing Tablet-PC (TPC) technology as a face-to-face moderating tool.
We offer support at every phase – from pre-launch positioning, to optimizing marketing strategy, to maximizing your profit potential in the latter stages of the product life cycle.
KGC takes pride in our dedication to the marketing research profession by maintaining active membership in industry organizations. We adhere to the ethics and codes of conduct of the following associations.
Latest Medical News
22 Feb 2012
Apps On "Prescription" From Your GP
General practitioners in the UK could soon be "prescribing" cheap or free smartphone apps to…
22 Feb 2012
Weaning From Gluten May Be Pointless For Many
People who do not have celiac disease and believe they have "non-celiac gluten sensitivity" may…
22 Feb 2012
Plastic Surgery Really Does Make People Look Younger
Plastic surgery seems to make people look about 8.9 years younger than their actual age,…
21 Feb 2012
MRSA CC398 Linked With Tetracycline And Methicillin Drug Resistance
A recent study by the Translational Genomic Research Institute (TGen), published in the online journal…
Recent Blog Posts
May 05, 2010:
KGC Recognized as One of GreenBook Health’s Top 50 Market Research Firms
In recognition of its highly regarded healthcare marketing research services, KGC has recently received the GBHealth Certification as one of the GreenbookHealth.org Top 50 Market Research Firms. Achieving a GreenBook…more »
Apr 05, 2010:
Kendall Gay Featured in PharmaVOICE Magazine
KGC’s principal, Kendall Gay, was recently featured in PharmaVOICE magazine. Along with several of his colleagues and other industry professionals, Mr. Gay commented on the changing healthcare environment and how…more »
Mar 03, 2010:
Kendall Gay PRC Designation
As a testament to KGC’s commitment to professionalism and continuing education, our Senior-Level Qualitative Consultants, Kendall Gay, recently earned his PRC designation. As a company, we recognize the importance of…more »