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KGC Qualitative

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Expert Level PRC's

What is PRC?


"I have worked with Kendall Gay Consulting on qualitative marketing research projects for nearly 10 years. They have consistently provided value-added insights and actionable reports while executing on all project phases within the timing requirements specified. Kendall Gay Consulting further provides high quality moderators, fine customer service, and the highest…more

Web and Digital Research

KGC excels in cutting edge methods and techniques for data collection.

Web Enabled Moderating

Web Enabled ModeratingWeb-Enabled Moderating blends new technology and presentation techniques with proven communication methods. Web IDIs and focus groups allow clients to gain insight from respondents across a wide geographic area in a cost-effective way. With the convenient, state-of-the-art Adobe Breeze platform, we can:

  • Reach difficult to find respondents

  • Test journal ads, marketing messages, and sales aids in a secure environment on the web

  • Test video, audio, or still images and words

Our clients can listen to the research as it takes place and interact with the moderator during the process.

Audio Diaries

Audio DiariesAudio Diaries capture respondent insights on particular subjects – when they occur, how they occur, the subject matter, the outcomes, etc. Respondents are instructed to periodically log their opinions on specific topics, using an audio recorder. It’s an exercise that piques respondents’ interest and gives them incentive to provide thorough feedback.

Video Diaries

Video Diaries
Video Diaries enable you to watch video of respondent reactions as they are submitted through our QualVu partner site. Learn more about video diaries here.

Bulletin Boards

Bulletin Boards
Bulletin Boards provide a central location for respondents to view and react to stimuli. Respondents provide extensive feedback using our secure online platform. Various media can be shared, including audio, video, and still images.